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Azelis:全球创新服务提供商

著作《战略与数字化》集团主任Heli Kilpala博士,商业运营总监Matt Nancekivell

Specialty chemicals and food ingredients distributor Azelis has been expanding its business geographically in recent years and has already concluded a number of significant new acquisitions and mandates this year. In addition, the company is enhancing its innovative service to customers through an extensive digitalization programme aimed at enabling customers to generate value and shorten their time to market.

Azelis是全球50多个国家 /地区拥有约2,200名员工的特种化学品和食品成分的领先分销商。该公司表示,通过雇用知识渊博的行业,市场和技术专家团队,每个团队都致力于生命科学和工业化学品中的特定市场,它为约40,000个客户提供了互补产品的横向价值链,创造了21.5亿欧元的营业额在2019年。在美国,Azelis以许多迎合该地区各个市场的著名共同品牌运营。

新的分销协议

作为其业务扩展计划的一部分,今年6月,Azelis与Stepan Company建立了一项新的分销协议,Stepan Company是世界上最大的表面活性剂制造商之一,Azelis将接管Scandinavia的Stepan Company Allfactants的分销活动adding to Azelis’ long-lasting distribution partnership with Stepan in other European countries. Stepan Company offers a broad range of products, including a full line of anionic, cationic, nonionic and amphoteric surfactants, as well as surfactant blends and speciality esters. The company also creates custom surfactants and formulated blends to meet unique customer demands for tailor-made solutions.

Azelis:通过将成分与想法相结合来推动市场。

In another recent development, in May of this year, Azelis formed a partnership with OCSiAl, the world’s largest single-wall carbon nanotube manufacturer for CASE and R&PA markets. This new agreement sees Azelis distribute OCSiAl’s high-end TUBALL range of single-wall carbon nanotubes in France and the UK. These nanotubes are an advanced additive that improve the properties of base materials and have highly desirable properties such as superior conductivity, high-temperature resistance, strength and flexibility, allowing customers to produce non-black finished products with antistatic properties.

此外,6月,Azelis公司Megafarma通过与Celanese达成协议,以在该国分发其乳液聚合物产品,从而加强了其在墨西哥的案件。同样在6月,Roquette是粮食,营养和健康市场基于植物性成分的全球领导者,Azelis签署了动物营养的分销合作伙伴关系。这两家公司已经在食品和营养市场上达成了一项协议,这种新的合作伙伴关系扩展了这一点,以覆盖北欧和东欧的许多国家。

品牌承诺:“通过配方创新”

去年,Azelis揭示了其新的品牌承诺和标语:“通过配方创新”。该公司越来越多地关注为客户的配方支持,并希望对该策略及其业务实践进行形式化,以提供创新的解决方案以满足严格的市场需求。为了通过制定表现出对创新的信念,Azelis一直在其配方实验室和这些实验室中获得的创新解决方案进行大量投资。独自的。

Heli Kilpala说:“作为一名分销商,Azelis拥有许多供应商的广泛产品的专业技术知识,并为Medmidems和Smunsium和小型客户提供了技术建议以及对否则可能无法获得的产品和服务的访问。”“有时应客户的要求进行,有时会在公司实验室中进行的配方工作,有时公司本身会主动提出解决方案,以满足市场需求或趋势,从而缩短客户的营销时间和发展业务。因此,自从该公司成立于2001年以来,Azelis已从专业化学品和食品成分的主要分销商发展成为创新的服务提供商。”

‘Local for local’ approach

The company stresses that a core element of its value proposition is its ‘local for local’ approach, a business model that enables local sales teams to sell to local customers. Azelis’ formulation laboratories, located in all the markets it serves, are each dedicated to a single market segment and this approach, the company says, together with its widely differentiated product portfolio, innovative services and increasingly integrated sustainability efforts, gives it several advantages over its competitors:

“Azelis has been successful in bringing its suppliers into new geographies or introducing them to new customers,” says Heli Kilpala. “This all requires excellent market penetration, customer intimacy, product and production process knowledge, and many other aspects. This is why we employ industries’ best local experts and we pride ourselves on the quality of people we have. People are our biggest asset and they are the ones who are at the core of Azelis’ success.”

Azelis Customer Portal具有全面的可下载产品信息。

投资数字化

为了实现这些目标,Azelis一段时间以来一直在不同地区投资数字化系统。此类努力的两个例子包括一个在线配方项目管理渠道,旨在优化客户在美洲上市的时间,并在提供产品和营销信息的欧洲消eA国家中为客户提供门户。

“在我们的行业中,业务是通过基于知识共享和行业专业知识的个人长期合作伙伴而建立的。然而,将我们的创新能力带入数字空间,而数字空间已被冠状病毒危机加速,但永远不会取代这些人际关系的重要性。数字化对这些个人关系是互补的,将使我们与供应商和客户的互动提升到一个新的水平。”

Matthew Nancekivell says Azelis’ platforms are there to service customers in the best possible way and enhance their experience of working with the company, providing much more added value than just sales: “To further standardize, professionalize and boost our original and individual digitalization efforts, we kicked off the global digitalization programme in September 2019. We had several drivers to start this global journey: first of all, we see that B2B buyers are using online portals to find information on sellers, products and formulations. Buyers today want high-quality technical information without lead times and at Azelis we are developing new digital offerings that respond to this demand. We made a decision to start from customer experience but to focus on all our users.

“For our employees, we will offer new digital tools to work even more efficiently. For our suppliers, we will offer a connected platform to share data and insight. In a nutshell: our vision is to be a connected enterprise that delivers shared value to our customers, suppliers, and our employees.

“虚拟协作,新内容格式和新类型的活动是激发我们在数字时代的客户的关键,在诸如持续危机之类的情况下,这在数字时代被证明至关重要。我们希望虚拟的合作在更传统的化学工业中变得更加规范,对于Azelis来说,这是一个真正令人兴奋的机会,可以从我们的内部和外部利益相关者的需求中学习,并能够在全球增强我们的数字产品。数字化就是关于知识共享的;在Azelis,这一知识已经非常巨大,但是我们正在以比以往任何时候都更快,更有效,更易于获取的方式可用。”他说。

Generating value in the supply chain

“在数字平台上拥有专家内容还将使我们能够刺激客户并帮助他们进行新产品创建过程,这意味着我们的专家工作从解决问题转变为与客户共同创建新产品,帮助他们帮助他们缩短了上市时间。这是我们想要成为的地方,因为这将为化学供应链中的所有合作伙伴带来价值,而不仅仅是我们自己,而且对我们的客户,供应商来说,以结束消费者和环境,” Heli Kilpala总结道。

的Azelis CustomerPortal也includes extensive information detailing how products have been formulated.

Further information

E:heli.kilpala@azelis.com

商业业务总监Matt Nancekivell

E:matt.nancekivell@azelis.com

Meet Dr. Heli Kilpala and Matt Nancekivell of Azelis

Dr. Heli Kilpala has been Group Strategy & Digitalization Director at Azelis since November 2019.Prior to joining Azelis, she held the role of Digital Principal at DSM, where she was responsible for stimulating the digital mindset across the DSM IT organization and business, increasing the number of digital initiatives, bringing in digital knowledge and expertise, and driving digital initiatives aligned with the company’s strategy. Prior to this she worked at DSM Food Specialties, Deloitte Consulting and as an independent consultant.Dr Kilpala holds an MSc in Economics and Business Administration from Oulu University, Finland and a PhD in Civil & Environmental Engineering from Utah State University, USA.

Matt Nancekivell是Azelis的商业业务主任。。He has 15 years’ experience in the specialty chemicals industry in New Zealand and Australia with roles in operations, supply chain management and technical sales for the personal care, homecare and industrial, and surface coatings sectors.He graduated from the University of Auckland with a Bachelor’s Degree in Commerce (Strategy and Operations Management) and he also holds a Bachelor’s Degree in Arts (History and Politics).